If you own an official Facebook fan page for a certain products, website, apps, business, company, organization, brand or you are celebrity, artist, popular entity it is better for your page to get verified from that certain brand. This will improve your brand credibility against duplicated fan page, unofficial fan page, and especially from scam/phishing Facebook fan page using your brand name maliciously.
You will know that your Facebook fan page has been verified once you see the blue circle with check after the title. You will see also this on result from social query.
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| taken from official fan page of Justin Bieber |
Aside from advantage of this new feature on Facebook I stated above there are also some technical benefits you can claim for being verified:
Reclaiming impressions from misleading/duplicate fan page. Because it is duplicate fan page, all content such as header, logo, photos etc are from official fan page and with this state, it is difficult for fans to know where is the original. While this will be a lose on your impressions, instead of pointing on original fan page as what fans want to happen, away from their knowledge and you as owner didn't know that fake fan page taken the impression of your fans from you.
Improve your page ranking on social queries. If fan is looking for a certain fan page, those verified fan page for a certain query will got the top rank. This is for fan and potential likers to see the official fan page and definitely got their likes. Without this new feature, all queries will only base on what fans make an interaction with or those who already got like from them but now, the official or the verified fan page always got the top rank.
This will be a big and free promotion for your fan page thorough related queries and suggestions. Most official fan launch a marketing campaign to advertising and sponsored post this time since got marked as verified, Facebook is well convinced to suggest you in some queries and this will be a big factor on page promotion.
Now ready to verify your fan page? Well according from their official release, you don't need to do something. Facebook has their own algorithm to grant the verified status to all official fan pages. But if they missed your fan page as long as this is official brand, you can contact Facebook, follow instructions, claim your brand, got verified
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